One day my friend mentioned to me that she was suddenly craving for candy because she was playing Candy Crush. At that moment, it hit me that Candy Crush was subliminally advertising candy and encouraging people to eat it. I also thought about how it would be easy for candy companies to advertise Candy Crush on their products to get consumers to buy them just like how many companies advertised Angry Birds during it’s phase of popularity to get consumers to buy them. Everyone wants to get in on the hottest thing on the market and right now, it’s Candy Crush. If you don’t know anything about the game, here are a couple of fun facts:
- According to ThinkGaming.com, Candy Crush earns $850,000 per day and it’s still the highest grossing game in the App Store
- According to AppData, Candy Crush is one of the all-time most addicting online games with 700 million games played every day on mobile devices alone
- According to AppData, there are more than 100 million people playing the game
- According to King, the creator of Candy Crush, only 30% of players makes in-app purchases
Initially, I just thought Candy Crush was another one of those addictive games that people would play and eventually stop playing but the game was released over a year ago and there are still millions of people playing it. I’m sure King is sitting on a throne because of this game. It always boggles my mind how people can come up with simple yet brilliant ideas and succeed! I’m sure King did a ton of research on their target market and tested this game out before releasing it but I doubt they expected this much success. Candy Crush is truly an innovative game because it’s very different from other games and the creators made a very successful game through discovery and experimenting. How so you might ask? Well they made observations on what types of games people like and experimented by having people test it out and eventually released it to find out how the game will turn out. It seems like they are still experimenting with the game because they are consistently releasing new levels every week and also it periodically asks you to rank the level from boring to fun. It seems like they want to be consistently innovative, keep their players happy, and stay successful. Being a Candy Crush addict myself, I can’t wait to see what King comes out with next!
foodforknowledge 
What is that picture — a cake? Or is it clay? Either way, I can’t help but notice that there is a great move set up in the middle with the striped candy and the black gumdroppy thing.
It’s an awesome bday cake and yea that move is pretty sweet!
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Okay, I’m ignorant. I haven’t played Candy Crush. Why is it so addictive?
I think it’s addictive because you can compete with your facebook friends and see where they stand in the game. Plus there are over 500 levels and most of them are pretty tough. Also, you can play on multiple devices and ask friends for “lives” when you run out so if you have plenty of lives then you can play for hours.
As much as I love Candy Crush, it’s never made me crave candy, oddly enough. But the picture in your post makes me crave cake!
I’ve been resisting the temptation to try Candy Crush out and am glad that I’ve done, especially reading your statistics. I can’t believe that 30% of users make in-app purchases! That seems like such a waste of money.